Branding

Personal Identity

A visual identity that represents who I am as a person and as a designer and the beliefs I have about design.

 

Because I consider my personality to be a balance of opposite traits, as well as bold and straightforward, I developed a visual identity that has contrast, dynamism and bold typography and colours, but that is also simple, balanced and structured, conveying my belief that less is more when it comes to making a statement.

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Process

Mood Board, Sketches & Digital Iterations